CRM for training centers
ZERO is a cloud CRM for training centers, language schools, clubs and activity programs in Kazakhstan. Leads from ads and WhatsApp, calls, contracts signed via eGov, course payments through Kaspi and banks, schedule and attendance — in one program for your center instead of spreadsheets and five separate services.
Sound familiar?
An education center lives on its flow of inquiries. Ads bring people in, and after that everything depends on response speed, the trial lesson and payment discipline. When all of this rests on spreadsheets and employees' personal phones, money leaks at every step.
Inquiries from ads, Instagram and WhatsApp arrive at all hours. By the time an administrator gets to a lead, the customer has already signed up with a competitor down the street. No one can see how many inquiries came in and how many became students.
One manager called, another wrote on WhatsApp, a third promised a discount. The customer has to explain everything again, and the owner cannot check what exactly was promised.
Someone signed up for a trial, but nobody reminded them, asked for their impressions or offered a course. Without a funnel with stages, such customers simply disappear.
One student pays monthly, another for the whole course, a third in installments. The accountant matches Kaspi and bank transfers to groups by hand, and debtors are noticed only when classes are already under way.
An administrator marks arrivals on paper, then recounts lessons for billing. Any mistake in deducting a lesson turns into an argument with the customer.
Contracts are printed and kept in folders, contacts sit in phones, payments sit in the bank. The owner cannot quickly say how many students there are and how much is owed.
Features
ZERO brings the whole customer journey of a training center into one system: the first inquiry, the trial lesson, the contract, payment and attending classes.
Calls through the virtual PBX, leads from the Meta ad account, WhatsApp Business messages and Instagram Direct all land in a single kanban funnel. You set up the stages for your center, for example "New lead", "Trial lesson", "Thinking", "Paid". Each card has an assigned manager and the full history of communication, and calls are saved with the conversation recording. A ChatGPT-based chatbot answers typical questions about courses and hands complex conversations over to a manager.
The official WhatsApp Business API lets you send mass and automated messages: remind someone about a trial lesson, invite them to a new intake, warn about an upcoming payment. Message templates with variables, such as customer name or amount, can be created without limits. Automated messages free the administrator from manual reminders.
A tuition contract is generated from a template together with the payment schedule. The customer signs it with a QR code in eGov Mobile or eGov Business, and Sigex guarantees the authenticity of the signature. The system shows the status of each contract: pending, signed by customer, signed by director. The signed document is stored in the student's card, with no printing or scanning.
ZERO connects to Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit. Tuition payments are matched automatically instead of by hand from statements. Parents and students receive push notifications about unpaid invoices in the mobile app, so you do not have to phone debtors. Accounting sees payments and debts in one place.
For clubs, sections and extra education, ZERO has a dedicated module: class schedule, attendance tracking and payment for services. People can sign up for a class on their own. The administrator sees who came, who missed and which classes need an invoice, without notebooks or separate spreadsheets.
If a center needs its learning process in digital form, ZERO LMS can be added: gradebook, attendance, notifications and a student or parent account, with Microsoft Teams integration for online classes. The LMS is priced separately; see its page for details.
In practice
How the work of an administrator, a sales manager and an owner changes when inquiries, payments and classes live in one system.
Starts with the kanban: overnight, new inquiries arrived from ads and WhatsApp, and each one already sits in the "New lead" column. Calls go through the virtual PBX, and the recording is available in the history. The manager books the person into a trial lesson and moves the card to the next stage. After the trial, they send the contract for signing by QR and a message with the payment schedule.
Opens the schedule for the day and marks attendance. There is no need to look up who paid for which classes: the payment status is visible next to the student. Those whose payment is coming up automatically get a WhatsApp reminder, and customers who missed a class can be messaged from a template.
Sees how many inquiries sit at each stage of the funnel, which managers hold them and where debts are building up. Decisions about the ad budget, group intake and discounts are made from real figures, not from gut feeling and spreadsheets compiled at the end of the month.
Comparison
An ordinary CRM is built for sales. An education center also has to bring the customer to payment, get a contract signed and run classes.
| Task | General-purpose CRM | ZERO |
|---|---|---|
| Leads from ads and messengers | Leads have to be connected and configured separately | Meta, WhatsApp Business, Instagram Direct and virtual PBX in one funnel |
| Tuition contracts | Word or PDF templates, manual signing and tracking | Contract with a payment schedule, QR signing via eGov, signing statuses |
| Payment for courses and months | Manual reconciliation of bank statements | Integration with Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit |
| Schedule and attendance | A separate program or spreadsheets are needed | Clubs and activities: schedule, attendance, self-enrollment, payment for services |
| Kazakhstan requirements | eGov and Kazakhstani banks usually require custom development | Implemented out of the box, data stored in Kazakhstan |
Implementation
Implementation is done together with the ZERO team: consultations, staff training and instructions at every stage.
30 minutes online: we walk through how inquiries reach your center, what courses you run and how payment works, and show the relevant modules.
We import students, payments and history, and set up the funnel for your stages, contract templates, broadcasts and bank connections.
We walk managers, administrators and accounting through their daily workflows and hand over instructions.
The center starts working in the system, and the ZERO team stays in touch: support through a shared chat and by phone.
Pricing
The subscription is monthly; implementation is paid once. The price depends on the number of students.
Up to 300 students
₸ 149,000 per month
If your center has 300 students or more, the subscription is ₸ 169,000 per month. Implementation is a one-time payment of ₸ 300,000.
Individual modules can also be connected separately: for example, Zero CRM costs ₸ 129,000 per month, and there is a Self-service plan at ₸ 99,000 per month for launching on your own.
The ZERO LMS electronic gradebook is priced separately — see the LMS page for details.
FAQ
It is a program for a training center that follows a customer from the first inquiry to payment and classes. The funnel collects inquiries from ads, WhatsApp, Instagram and calls, and alongside it work contracts, payment collection through banks and a schedule with attendance.
Yes. ZERO is used by private schools, kindergartens and education centers. For clubs and activities there is a schedule, attendance tracking, self-enrollment and payment for services, and we configure the system to the processes of your center.
For education centers the subscription is ₸ 149,000 per month for up to 300 students and ₸ 169,000 per month from 300 students. Implementation is paid once and costs ₸ 300,000. There is also a Self-service plan at ₸ 99,000 per month for launching on your own, and plans for individual modules.
Yes. ZERO integrates with Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit. Payments are matched to students automatically, and customers receive push notifications about unpaid invoices in the mobile app.
Yes. A contract is generated from a template together with a payment schedule, and the customer signs it with a QR code in eGov Mobile or eGov Business. The system shows signing statuses, and the signed document is stored in the student's card.
Meta leads, WhatsApp Business and Instagram Direct messages, and calls through the virtual PBX all land in one kanban funnel. Each inquiry has an owner and a conversation history. Broadcasts through the WhatsApp Business API are used for reminders and invitations.
Usually 7–10 days. During implementation we import students, payments and history, set up the funnel, contracts and banks, and train your staff. You can try the system beforehand: we provide a test server and hold a demo call.
Data is stored on servers in the Republic of Kazakhstan. ZERO is an Astana Hub resident and a Meta Tech Provider.
30 minutes online: we'll review your school, walk through the modules, and estimate the rollout. No strings attached.
