CRM for clubs and sections
ZERO is a cloud CRM for children's sports schools and for dance, music and art studios. Trial-lesson leads, groups and schedule, attendance tracking, subscription invoices and payments through Kaspi and banks — without notebooks, Excel or manual recalculations.
Sound familiar?
While a club has two groups, a register on the coach's desk and WhatsApp chats are enough. Once there are ten groups and two branches, tracking visits and subscriptions becomes a daily burden on the administrator.
Parents message on Instagram and WhatsApp after seeing an ad, and the reply depends on which employee noticed the message. Some are booked for a trial, some are forgotten, and nobody can tell who has already been contacted.
A child came to the first lesson, but nobody went back to the parent with "How did it go, shall we set up a subscription?" Without reminders, some families simply disappear.
The coach marks children on paper, and the administrator copies it into a spreadsheet. By the end of the month, nobody is sure how many lessons a child actually attended.
Who paid for the month, whose lessons ran out, who owes — it is all in different files. Parents are asked to show a receipt, and debtors only show up after a manual check.
A child was ill, the group did not gather, a lesson was moved. The cost is recalculated on a calculator, and every such case is a separate conversation with a parent.
A lesson moved, a coach replaced, a hall changed — it is all sent out manually to parent groups. Some families learn about the change only at a closed door.
Features
The system covers a family's whole journey in the club: from the first message and trial lesson to monthly payment and attendance tracking.
Calls through the virtual PBX, leads from the Meta ad account, WhatsApp Business and Instagram Direct all land in a single kanban funnel. Every request has a responsible employee and a full history, so a parent never has to repeat what they want. A ChatGPT-based chatbot answers common questions about classes and hands complex conversations over to the administrator.
The schedule of sections is kept in the system: groups, days and lesson times. Students can enroll in sections on their own, so the administrator does not have to place each child into a group by hand. A single child card gathers everything related to their classes.
Attendance is recorded in the system rather than in paper registers. The administrator and the director can see at any moment who attends regularly and who skips, and reach out to the family before the child leaves the section. Attendance data is the basis for recalculations.
Invoicing and payment for section services sit in the same interface as the schedule. If a child misses lessons or a lesson is cancelled, the recalculation is done in the system, not on a calculator, and the parent can see where the amount comes from. We go through your club's subscription scheme during the demo.
ZERO connects to Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit. Payments are matched to children automatically, and parents receive push notifications about unpaid invoices in the mobile app. The administrator no longer has to ask for receipts or reconcile statements by hand.
The official WhatsApp Business API supports mass and automated broadcasts: a trial-lesson invitation, a payment reminder, an announcement about a moved lesson. Message templates with variables — the child's name, an amount and others — can be created without limits.
In practice
How the work of an administrator, a coach and a club owner changes when attendance, schedule and payments are gathered in one place.
Opens the funnel in the morning: overnight, trial-lesson requests arrived from Instagram and WhatsApp, and each one shows its history. The administrator replies to parents, invites them to a trial lesson and moves the card forward. After the trial, they remind the family about signing up for classes, and paid invoices have already been matched to children automatically.
Sees the group's schedule before the lesson and marks who came during it. There is no separate notebook to keep and pass to the administrator, and data about missed lessons is immediately available for recalculation. The coach's concerns stay coaching concerns: working with children, not with spreadsheets.
Opens the system and sees the picture for the club: new leads, group attendance and payments for the period. Decisions about opening a new group or changing lesson times are made from numbers, not from gut feeling and scraps of chat history.
Comparison
A spreadsheet will not remind anyone about a payment, and a generic CRM does not know what a group, a lesson or a recalculation for a missed class is.
| Task | Spreadsheets and notebooks | ZERO |
|---|---|---|
| Trial-lesson requests | Notes in messengers and notebooks, easy to lose | One funnel: calls, WhatsApp, Instagram and Meta ads with full history |
| Schedule and groups | A file that has to be sent out by hand | Section schedule and student self-enrollment in the system |
| Attendance | Paper register and retyping into Excel | Attendance tracked directly in the system |
| Subscriptions and payments | Manual checking of receipts and statements | Invoices, payment for services, Kaspi.kz and bank integrations, recalculations |
| Kazakhstan requirements | Kaspi and eGov usually need custom work | Built in out of the box |
Implementation
Implementation runs together with the ZERO team: consultations, staff training and instructions at every stage.
30 minutes online: we go through how your club works, what groups and subscriptions you have, show the modules you need and estimate the scope of implementation.
We import students, groups and payments, and set up the funnel, the schedule and the bank connections.
We show administrators and managers their working scenarios and hand over instructions.
The club starts working in the system, and the ZERO team stays in touch: support through a shared chat and by phone.
Pricing
The subscription is monthly; implementation is paid once. Clubs and studios can connect only the modules they need.
For clubs, studios and sections
₸ 129,000 per month
Implementation is a one-time payment of ₸ 300,000.
The Zero CRM module for leads, WhatsApp and the sales funnel costs ₸ 129,000 per month. The combination of Contracts, Finance and Clubs and sections modules is ₸ 169,000 per month.
Educational centers have a separate plan starting at ₸ 149,000 per month — see the page about CRM for an educational center.
FAQ
Yes. ZERO has a Clubs and sections module: schedule, attendance, student self-enrollment, invoicing and recalculations. It fits sports sections, studios and additional-education clubs.
Attendance is recorded in the system rather than in a paper register. Data for each child is available to the administrator and the manager, and recalculations for missed lessons are based on it.
Invoices are issued in the system, and payment is accepted through Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit. Payments are matched to children automatically, and parents get push notifications about unpaid invoices. We go through your subscription scheme during the demo.
Yes, the Clubs and sections module includes student self-enrollment in sections.
The combination of the Clubs and sections and Finance modules costs ₸ 129,000 per month. The Zero CRM module costs ₸ 129,000 per month, and the combination of Contracts, Finance and Clubs and sections is ₸ 169,000. Implementation is paid once and costs ₸ 300,000.
Usually 7–10 days. Implementation comes with technical support: consultations, staff training and instructions at every stage.
Yes, during implementation we import students, groups and payments. We agree the exact migration plan after reviewing your spreadsheets.
Yes, we provide a test server and hold a demo call so you can get to know the features before making a decision.
30 minutes online: we'll review your school, walk through the modules, and estimate the rollout. No strings attached.
