Inquiries get lost in messengers
Parents write on WhatsApp and Instagram and call different numbers. Some messages go unanswered, and managers can't see who has already talked to the family.
CRM for schools
CRM for private schools: leads, contracts and payments in one system
ZERO is a cloud CRM and management platform for private schools in Kazakhstan. Parent inquiries, contracts signed via eGov, tuition paid through Kaspi and banks, and an electronic gradebook — in one interface, without Excel or a patchwork of five services.
- Astana Hub resident
- Data stored in Kazakhstan
- Meta Tech Provider
Sound familiar?
The problems that bring schools to a CRM
While a school is small, spreadsheets and messengers are enough. As the number of students grows, manual processes start costing money: lost inquiries, unpaid tuition and hours of accounting work.
Contracts are processed on paper
Printing, signatures, scans, manual entry of student data. There is no single status: who has signed a contract and who hasn't.
Payments are reconciled by hand
An accountant exports bank statements and matches them to students. Errors and delays are routine, and debtors show up too late.
Data lives in different programs
CRM, spreadsheets, gradebook, accounting — each has its own database. A principal cannot quickly get a complete picture of the school.
Parents are not notified on time
Payment and schedule reminders are sent manually or not at all — leading to late payments and extra calls to the front office.
Clubs are tracked separately
Attendance, invoices and recalculations for clubs are kept in spreadsheets. Every missed class turns into an argument with a parent.
Features
How ZERO solves the tasks of a private school
This is not just a contact database. ZERO covers the family's entire journey: from the first message to payment and the learning process.
CRM: all parent inquiries in one funnel
Calls through the virtual PBX, leads from the Meta ad account, WhatsApp Business and Instagram Direct all land in a single kanban funnel. Each lead has an assigned manager and a full conversation history. A ChatGPT-based chatbot answers typical parent questions and hands complex conversations over to a manager.
- Virtual PBX with call recording
- Meta leads
- WhatsApp Business
- Instagram Direct
- ChatGPT chatbot
Electronic contracts signed via eGov
A contract is generated from a template: student data is filled in automatically, together with the payment plan. A parent signs it with a QR code in eGov Mobile or eGov Business, and Sigex guarantees the authenticity of the signature. The status of each contract — pending, signed by parent, signed by director — is visible in the system.
- eGov QR signing
- Sigex
- Payment schedule
- Automatic late-fee calculation
Accepting payments: Kaspi.kz and banks
ZERO connects to Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit. Payments are matched to students automatically, invoices are issued on schedule, and parents receive push notifications about unpaid invoices in the mobile app. Accounting sees debtors and the amount owed in a single report.
- Kaspi.kz
- Halyk Bank
- Bank RBK
- Bank CenterCredit
- Automatic payment reconciliation
WhatsApp broadcasts without the risk of being blocked
The official WhatsApp Business API lets you send mass and automated messages: payment reminders, invitations to a trial lesson, announcements. Message templates with variables — student name, amount due and others — can be created without limits.
- Mass broadcasts
- Automation
- Templates with variables
Clubs and activities under control
Club schedules, attendance tracking, invoicing and recalculations — in the same interface as the main curriculum. Students can sign up for clubs on their own.
- Schedule
- Attendance
- Self-enrollment
- Payment for services
Electronic gradebook and LMS
Grades, homework, schedule and attendance in one environment for teachers and parents, with Microsoft Teams integration for online lessons. Learn more about features and pricing on the ZERO LMS page.
- Electronic gradebook
- Schedule
- Attendance
- Microsoft Teams
In practice
One working day in ZERO
How the work of three key school roles changes when processes move from spreadsheets into one system.
Admissions manager
01Opens the kanban in the morning: overnight, inquiries arrived from WhatsApp, Instagram and by phone, and each one already sits in the "New" column with its conversation history. The manager replies to parents, schedules a meeting and moves the card forward. Once the family agrees, they generate a contract and send it for signing by QR.
Accountant
02Instead of bank statements, opens the "Debtors" report: students, amounts and days overdue are all visible. Payments from Kaspi and banks are already matched to students, and reminders to debtors go out as a WhatsApp template. Reconciliation that used to take days is left only for exceptions.
Principal
03The dashboard shows the number of students, the share of payments collected and new leads for the period. Decisions on enrollment, discounts and workload are made from current figures, not from spreadsheets that staff compile by Monday.
- 70+ educational institutions
- ₸13.7 bn in payments processed in 2025–2026
- 200 h saved per month
- ₸21.5 m earned by clients from late fees
Comparison
How a school CRM differs from a general-purpose CRM
General-purpose CRMs are good at sales, but a school needs more: contracts, recurring payments, students and the learning process.
| Task | General-purpose CRM | ZERO |
|---|---|---|
| Contracts with parents | Word or PDF templates, manual signing and tracking | Contract with a payment plan, QR signing via eGov, signing statuses |
| Accepting payments | Manual reconciliation of bank statements | Integration with Kaspi.kz, Halyk Bank, Bank RBK and Bank CenterCredit |
| Students and classes | Deals and contacts with no academic structure | Student card with contracts, payments and attendance |
| Learning process | A separate program is needed for the gradebook | Electronic gradebook and schedule inside the platform |
| Kazakhstan requirements | eGov, Kaspi and late fees usually require custom development | Implemented out of the box |
Implementation
Launch a CRM in your school in 7–10 days
Implementation is done together with the ZERO team: consultations, staff training and instructions at every stage.
- 1
A demo on your processes
30 minutes online: we walk through how your school works, show the relevant modules and estimate the scope of implementation.
- 2
Setup and data migration
We import students, payments and history, and set up the funnel, contract templates and bank connections.
- 3
Staff training
We walk managers, accounting and administrators through their daily workflows and hand over instructions.
- 4
Launch and support
The school starts working in the system, and the ZERO team stays in touch: support through a shared chat and by phone.
Pricing
How much does a school CRM cost
The subscription is monthly; implementation is paid once.
For private schools
ZERO Plus+
₸ 249,000 per month
- CRM: call center, WhatsApp, ad leads, ChatGPT chatbot
- Contracts: eGov Mobile (Business), tuition payments, late-fee calculation
- Bank integrations: Kaspi.kz, Halyk Bank, Bank RBK, Bank CenterCredit
- Clubs: attendance, schedule, payment for services
- Implementation and technical support
-
Implementation is a one-time payment of ₸ 300,000.
-
A corporate plan is available for school networks: ₸ 229,000 per organization when connecting two, and ₸ 199,000 when connecting three to five.
-
The ZERO LMS electronic gradebook is priced separately — see the LMS page for details.
FAQ
Frequently asked questions about school CRM
What is a school CRM and how is it different from a regular CRM?
It is a system that follows a family from the first inquiry to payment and the learning process. Besides a lead funnel, it has what general-purpose CRMs lack: a student card, contracts with payment plans, payments through Kazakhstan banks, clubs and an electronic gradebook.
Is ZERO suitable for kindergartens and education centers?
Yes. ZERO is a universal solution for private and public schools, kindergartens and education centers. The platform is configured to the processes of each institution.
How much does a CRM for a private school cost?
The ZERO Plus+ plan for private schools costs ₸ 249,000 per month. Implementation is paid once and costs ₸ 300,000. A corporate plan is available for networks of several schools.
How long does implementation take?
Usually 7–10 days. Implementation goes hand in hand with technical support: consultations, staff training and instructions at every stage.
Can I migrate data from Excel or another system?
Yes. During implementation we import students, payments and history. If you work in another system, we agree on the exact migration plan after reviewing its data.
Can contracts with parents be signed online?
Yes. A contract is generated from a template together with a payment plan, and a parent signs it with a QR code in the eGov Mobile or eGov Business apps. The signed document is stored in the student's card.
Can I test the system before buying?
Yes. We provide a test server and hold a demo call so you can get to know the features before making a decision.
Where is the school's data stored?
Data is stored on servers in the Republic of Kazakhstan. ZERO is an Astana Hub resident.
Demo
See ZERO on your own processes
30 minutes online: we'll review your school, walk through the modules, and estimate the rollout. No strings attached.
Personal demo
Tailored to your format: school, kindergarten, or center
Safe data migration
Import of students, payments, and history
Support at every step
We help with rollout, training, and launch